{"id":15769,"date":"2020-08-14T12:17:55","date_gmt":"2020-08-14T10:17:55","guid":{"rendered":"https:\/\/www.isoaventura.es\/?p=15769"},"modified":"2020-08-14T12:26:55","modified_gmt":"2020-08-14T10:26:55","slug":"estudio-situacion-turismo-activo","status":"publish","type":"post","link":"https:\/\/www.isoaventura.es\/es\/estudio-situacion-turismo-activo\/","title":{"rendered":"Estudio de situaci\u00f3n del turismo activo en Espa\u00f1a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15769\" class=\"elementor elementor-15769\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb459fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eb459fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-786e7071 ot-flex-column-vertical\" data-id=\"786e7071\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-190febd4 elementor-widget elementor-widget-text-editor\" data-id=\"190febd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b1618d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b1618d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-41a5bc5e ot-flex-column-vertical\" data-id=\"41a5bc5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70b26c14 elementor-widget elementor-widget-text-editor\" data-id=\"70b26c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>DURACI\u00d3N<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2252cfdd elementor-widget elementor-widget-text-editor\" data-id=\"2252cfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">10\/10\/2018\u00a0 &#8211; 30\/11\/2018<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ae6426 elementor-widget elementor-widget-text-editor\" data-id=\"60ae6426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>CLIENTE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5730900e elementor-widget elementor-widget-spacer\" data-id=\"5730900e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4faefa0a elementor-widget elementor-widget-image\" data-id=\"4faefa0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/turismo.gob.es\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"140\" src=\"https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/08\/Logotipo_SecretariaEstadoTurismo.png\" class=\"attachment-large size-large wp-image-15771\" alt=\"Logo Secretaria Estado Turismo\" srcset=\"https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/08\/Logotipo_SecretariaEstadoTurismo.png 800w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/08\/Logotipo_SecretariaEstadoTurismo-300x53.png 300w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/08\/Logotipo_SecretariaEstadoTurismo-768x134.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-76d8247e ot-flex-column-vertical\" data-id=\"76d8247e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9be40f elementor-widget elementor-widget-google_maps\" data-id=\"4f9be40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=Calle%20Poeta%20Joan%20Maragall%2041%20Madrid&#038;t=m&#038;z=10&#038;output=embed&#038;iwloc=near\"\n\t\t\t\t\ttitle=\"Calle Poeta Joan Maragall 41 Madrid\"\n\t\t\t\t\taria-label=\"Calle Poeta Joan Maragall 41 Madrid\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-221e41fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"221e41fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7a16da ot-flex-column-vertical\" data-id=\"b7a16da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21706fdc elementor-widget elementor-widget-spacer\" data-id=\"21706fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65ab5b20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ab5b20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5ff0c4c4 ot-flex-column-vertical\" data-id=\"5ff0c4c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad4eaad elementor-widget elementor-widget-icounter\" data-id=\"4ad4eaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"4690\" data-time= \"500\"><\/span>\r\n\t\t        \t\t\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">Empesas de turismo activo registradas (2018)<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1c112da7 ot-flex-column-vertical\" data-id=\"1c112da7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36f67654 elementor-widget elementor-widget-icounter\" data-id=\"36f67654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"92.37%\" data-time= \"1000\"><\/span>\r\n\t\t        \t\t<span>%<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">Incremento de empresas de turismo activo (2014-2018)<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-578e555f ot-flex-column-vertical\" data-id=\"578e555f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-362778d9 elementor-widget elementor-widget-icounter\" data-id=\"362778d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"242\" data-time= \"500\"><\/span>\r\n\t\t        \t\t\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">Empresas de turismo activo encuestadas<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5217c341 ot-flex-column-vertical\" data-id=\"5217c341\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d75831f elementor-widget elementor-widget-icounter\" data-id=\"7d75831f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"82383\" data-time= \"1000\"><\/span>\r\n\t\t        \t\t<span>\u20ac<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">Volumen de facturaci\u00f3n medio<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4db8f938 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4db8f938\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f5928a7 ot-flex-column-vertical\" data-id=\"1f5928a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1592e68f elementor-widget elementor-widget-spacer\" data-id=\"1592e68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64482cb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64482cb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-65647be8 ot-flex-column-vertical\" data-id=\"65647be8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-799e620f elementor-widget elementor-widget-image\" data-id=\"799e620f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"398\" height=\"398\" src=\"https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/08\/Logo-redondo-Secretaria-Estado-Turismo_400x400.jpg\" class=\"attachment-large size-large wp-image-15774\" alt=\"\" srcset=\"https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/08\/Logo-redondo-Secretaria-Estado-Turismo_400x400.jpg 398w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/08\/Logo-redondo-Secretaria-Estado-Turismo_400x400-300x300.jpg 300w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/08\/Logo-redondo-Secretaria-Estado-Turismo_400x400-150x150.jpg 150w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6031b5fe ot-flex-column-vertical\" data-id=\"6031b5fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3123cc45 elementor-widget elementor-widget-text-editor\" data-id=\"3123cc45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>DESCRIPCI\u00d3N DEL SERVICIO<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f45e7 elementor-widget elementor-widget-text-editor\" data-id=\"78f45e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">El servicio que nos contrat\u00f3 la Secretar\u00eda de Estado de Turismo consisti\u00f3 en la realizaci\u00f3n de un estudio para analizar la situaci\u00f3n del turismo activo en Espa\u00f1a, que incluyera:<\/p>\n<p style=\"text-align: justify;\">&#8211; Situaci\u00f3n actual de la regulaci\u00f3n del turismo activo en Espa\u00f1a. Recopilaci\u00f3n de la legislaci\u00f3n auton\u00f3mica y cuadro comparativo de los principales temas que regulan este producto.<br \/>&#8211; Recopilaci\u00f3n de un directorio actualizado de los actores implicados y asociaciones de turismo activo.<br \/>&#8211; An\u00e1lisis de la oferta de turismo activo en Espa\u00f1a, seg\u00fan los registros de las comunidades aut\u00f3nomas. Caracterizaci\u00f3n de la oferta de turismo activo con los siguientes \u00edtems de un cuestionario: n\u00famero de empresas de turismo activo, antig\u00fcedad, estructura jur\u00eddica de las empresas de turismo activo, estacionalidad, actividades m\u00e1s demandadas, cuantificaci\u00f3n del n\u00famero de trabajadores, estimaci\u00f3n de la facturaci\u00f3n de las empresas de turismo activo (seg\u00fan modalidades), instalaciones de las empresas, canales de distribuci\u00f3n y venta (directa, por plataforma, por agencias de viajes), certificaciones de calidad usadas por las empresas.<br \/>&#8211; An\u00e1lisis cualitativo de las necesidades del sector del turismo activo. Revisi\u00f3n de las necesidades y problemas del sector como el intrusismo profesional (oferta de turismo activo ilegal), las titulaciones (regulaci\u00f3n de las titulaciones v\u00e1lidas para que los trabajadores puedan ser empleados como gu\u00edas en las distintas comunidades aut\u00f3nomas), la seguridad (precarizaci\u00f3n de las empresas y del trabajo, falta de un est\u00e1ndar formativo de los t\u00e9cnicos de turismo activo a nivel estatal), formaci\u00f3n, la promoci\u00f3n y comercializaci\u00f3n del turismo activo (plataformas, campa\u00f1as de promoci\u00f3n, mercado \u00fanico).<br \/>&#8211; Situaci\u00f3n del club de producto Turismo activo en Espa\u00f1a. Revisi\u00f3n sobre la situaci\u00f3n de este producto, y sus posibilidades de mejora con las herramientas de cooperaci\u00f3n p\u00fablico-privada.<\/p>\n<p style=\"text-align: justify;\">Los principales resultados del estudio fueron presentados en el stand de Turespa\u00f1a en FITUR 2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2018 \/ Secretar\u00eda de Estado de Turismo<\/p>\n","protected":false},"author":1,"featured_media":15780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[246,220,216,219,247,232],"class_list":["post-15769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","tag-analisis-de-la-oferta","tag-consultoria","tag-diagnostico","tag-estudios","tag-regulacion","tag-turismo-activo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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