{"id":15284,"date":"2020-07-11T14:20:16","date_gmt":"2020-07-11T12:20:16","guid":{"rendered":"https:\/\/www.isoaventura.es\/?p=15284"},"modified":"2020-07-13T11:52:40","modified_gmt":"2020-07-13T09:52:40","slug":"segmentos-estrategicos-turisticos-set-de-las-illes-balears","status":"publish","type":"post","link":"https:\/\/www.isoaventura.es\/es\/segmentos-estrategicos-turisticos-set-de-las-illes-balears\/","title":{"rendered":"Segmentos Estrat\u00e9gicos Tur\u00edsticos (SET) de las Illes Balears"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15284\" class=\"elementor elementor-15284\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6a9adf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a9adf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6afac37 ot-flex-column-vertical\" data-id=\"6afac37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f26bb13 elementor-widget elementor-widget-text-editor\" data-id=\"f26bb13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>DURACI\u00d3N<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcce93 elementor-widget elementor-widget-text-editor\" data-id=\"8fcce93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">01\/07\/2019\u00a0 &#8211; 30\/06\/2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3571f4a elementor-widget elementor-widget-text-editor\" data-id=\"3571f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>CLIENTE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04a466 elementor-widget elementor-widget-spacer\" data-id=\"e04a466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a34b5 elementor-widget elementor-widget-image\" data-id=\"c4a34b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.caib.es\/govern\/organigrama\/area.do?coduo=475&#038;lang=es\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/GOIB_AETIB_2019-1024x436.jpg\" class=\"attachment-large size-large wp-image-15489\" alt=\"Gobierno de las Illes Balears\" srcset=\"https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/GOIB_AETIB_2019-1024x436.jpg 1024w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/GOIB_AETIB_2019-300x128.jpg 300w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/GOIB_AETIB_2019-768x327.jpg 768w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/GOIB_AETIB_2019-1536x654.jpg 1536w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/GOIB_AETIB_2019.jpg 1706w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1b48c9a ot-flex-column-vertical\" data-id=\"1b48c9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e65768 elementor-widget elementor-widget-google_maps\" data-id=\"1e65768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=Palma%20de%20Mallorca&#038;t=m&#038;z=7&#038;output=embed&#038;iwloc=near\"\n\t\t\t\t\ttitle=\"Palma de Mallorca\"\n\t\t\t\t\taria-label=\"Palma de Mallorca\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26693e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26693e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81fcc0c ot-flex-column-vertical\" data-id=\"81fcc0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24821aa elementor-widget elementor-widget-spacer\" data-id=\"24821aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53780fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53780fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-20f848d ot-flex-column-vertical\" data-id=\"20f848d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85479f0 elementor-widget elementor-widget-icounter\" data-id=\"85479f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"420\" data-time= \"500\"><\/span>\r\n\t\t        \t\t\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">Entidades adheridas<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9db5e29 ot-flex-column-vertical\" data-id=\"9db5e29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efedba7 elementor-widget elementor-widget-icounter\" data-id=\"efedba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"2787500\" data-time= \"1000\"><\/span>\r\n\t\t        \t\t<span>\u20ac<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">Presupuesto Plan de Acciones 2020<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-db3b697 ot-flex-column-vertical\" data-id=\"db3b697\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b7cb6 elementor-widget elementor-widget-icounter\" data-id=\"77b7cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"16451321\" data-time= \"2000\"><\/span>\r\n\t\t        \t\t\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">Turistas en 2019<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a99c2ad ot-flex-column-vertical\" data-id=\"a99c2ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56ee466 elementor-widget elementor-widget-icounter\" data-id=\"56ee466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icounter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t    \t<div class=\"ot-counter \">\r\n\t\t        \t<div>\r\n\t\t        \t\t<span class=\"num\" data-to=\"83\" data-time= \"1000\"><\/span>\r\n\t\t        \t\t<span>%<\/span>\t\t        \t<\/div>\r\n\t\t        \t<h6 class=\"counter-title\">Turistas internacionales en 2019<\/h6>        \t\t\t\t        \r\n\t\t\t    <\/div>\r\n\t\t    \t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6881a60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6881a60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e77bb1 ot-flex-column-vertical\" data-id=\"6e77bb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0438972 elementor-widget elementor-widget-spacer\" data-id=\"0438972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e2267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e2267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ae648bd ot-flex-column-vertical\" data-id=\"ae648bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6b607 elementor-widget elementor-widget-image\" data-id=\"7e6b607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"865\" height=\"872\" src=\"https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/Logotipo-generico.jpg\" class=\"attachment-large size-large wp-image-15286\" alt=\"Segmentos Estrat\u00e9gicos Tur\u00edsticos\" srcset=\"https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/Logotipo-generico.jpg 865w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/Logotipo-generico-298x300.jpg 298w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/Logotipo-generico-150x150.jpg 150w, https:\/\/www.isoaventura.es\/wp-content\/uploads\/2020\/07\/Logotipo-generico-768x774.jpg 768w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e05312a ot-flex-column-vertical\" data-id=\"e05312a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2e6f2a elementor-widget elementor-widget-text-editor\" data-id=\"d2e6f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>DESCRIPCI\u00d3N DEL SERVICIO<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832262f elementor-widget elementor-widget-text-editor\" data-id=\"832262f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">El pasado 30 de junio de 2020 finalizamos un a\u00f1o de trabajo en este proyecto de asistencia t\u00e9cnica para los 8 segmentos estrat\u00e9gicos de turismo (SET) que tiene definidos la Agencia de Estrategia Tur\u00edstica de las Illes Balears (AETIB): gastronom\u00eda, cultura, turismo activo, ecoturismo, deporte, MICE, salud y bienestar, y lujo. Concretamente, el trabajo ha incluido, adem\u00e1s de trabajos de apoyo y secretar\u00eda t\u00e9cnica para cada uno de los SET, la realizaci\u00f3n de un diagn\u00f3stico de cada uno de los segmentos, consultando a las empresas de cada sector, y un estrategia 2020-2022 para cada uno de ellos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2019-2020 \/ AETIB<\/p>\n","protected":false},"author":1,"featured_media":15500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181,183],"tags":[220,216,221,217,219,218],"class_list":["post-15284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","category-planes_estrategicos","tag-consultoria","tag-diagnostico","tag-diseno-grafico","tag-estrategia","tag-estudios","tag-secretaria-tecnica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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